Wednesday, August 8, 2012

2 Minute Review: Jordana INCOLOR Fabuliner Liquid Eyeliner

It must be the time for trying to find a great eyeliner, because this is our second liner review of the week.  :)

K was on the hunt (as was J) for a great new felt tipped black liner, and decided to give Jordana's INCOLOR Fabuliner Liquid Eyeliner, in 01 Black, a try.


K had high hopes for this liner, and upon opening it, the firm felt tip held a LOT of promise for fabulousness.  It was very reminiscent of other felt tipped liners that we'd loved before...


Once she'd tried the liner for the first time, though, K's high hopes were somewhat dashed.  While the liner applied smoothly, and the tip was everything she'd hoped it would be, the liquid itself was less than stunning.  Instead of being called "01 Black"...K kind of felt like Jordana should should have branded this one "01 Sort of Grayish Blackish, but Seriously Not Bold Or Anything, so We Hope You Aren't Looking For a Dramatic Look or Anything Like That."

Wondering if she was being too hard on her new liner, K decided to compare it to a couple of other liquid liners that she'd used/enjoyed recently.  Sparring with Jordana's offering would be Maybelline's Line Stiletto Ultimate Precision Liquid Eyeliner in Blackest Black, and L'Oreal's Lineur Intense Felt Tip Liquid Eyeliner in Carbon Black.


At first glance, the brushes didn't appear to have too much on the Jordana...

Maybelline on the left...L'Oreal on the right

All three liners were prepped and ready for the challenge...


 ...but once the products were swatched, K's suspicions were confirmed...


....and the "blackness" of the Jordana product...in the middle...failed to live up to the bold and deep swatches provided by its competitors.

All in all, while the pen design is one that is super convenient, and one that we've enjoyed in other brands, (e.l.f., NYX) this Jordana felt tip pen liner falls short of impressing us.  Unless you're okay with a less bold look (and we doubt that, if you're shopping for black liquid liner) we cannot recommend this one, ladies.

Have you tried this Jordana eyeliner?  What is your favorite felt tip liner?


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